Every now and again certain brands seem to capture the essence of their products through creative, original and unique marketing campaigns.
For the past few years luxury fashion house Louis Vuitton has executed a series of brilliant print ads that comprise the ” JOURNEYS ” campaign.
It’s hard to put into words why this campaign is effective and on message. The images , captured by the brilliant (and very bankrupt) Anne Leibovitz , utilize an array of celebrity personalities , each in the midst of a personal “Journey”…..
Keith Richards seemingly on tour in a hotel room strumming on his guitar, Sean Connery overlooking the waters of the Mediterranean , Mikhail Gorbachev in the back seat of a car looking out the window at the Berlin Wall… Astronauts , Buzz Aldrin, Sally Ride and Jim Lovell gazing at the moon on top of a classic automobile. Andre Aggasi and Steffi Graff embracing in a hotel suite,
The images focus on the individual rather than the piece of Louis Vuitton luggage that each is carrying on with them on their “Journey”
It is the subtle placement of the Louis Vuitton pieces in the pictures which make each image all the more striking. And the latest addition to the campaign is no different, in the latest image soccer legends Pele, Diego Maradona and Zinedine Zidan, presumably in a dusty European bistro playing a game of foosball. Of course this particular piece of the “Journeys” campaign is in line with the upcoming 2010 World Cup of Soccer, which will grip the entire planet for the month of June. The house of L0uis Vuitton is nothing if not timely.
I like to shed light on different subjects that I find to be close to perfect, The Louis Vuitton Journeys Campaign is just that..PERFECT.